2025: A baby reflection for our baby store

We officially opened our “doors” the first week of June of 2025 and boy howdy has it been a wild and exciting ride! We could not be more grateful for all of the support we’ve had in our first 6ish months.

2025 by the numbers:

• Pop-up markets: 20

• Micro-store/longterm pop-up launched: 1

• Books sold: 818

• Sidelines sold: 596

• Events hosted: 10

• Funds raised for local community organizations: ~$300

• Books donated to Little Free Libraries & community raffles: Dozens 🙂 

2025 Endless Wonders Best Sellers

Here were the best selling books for Endless Wonders Books over the course of 2025. Maybe you’ll find your next great read on this list!

What’s coming in 2026 for Endless Wonders Books

One great benefit of opening our little store inside Hungry Heart this fall has been putting less mental energy on finding the next market or pop-up and focusing more on improving our operations, dreaming up events, and other improvements to our little baby shop! Huge shoutout to Mags on helping us develop our finance and operation processes over the last couple of months! It makes me so happy to be building this business on a healthy foundation with the hopes that we will be around for decades to come.

So, with all that mental energy freed up, what have we been dreaming up?! So many things. I am so excited and only a little tired thinking about it.

New Hours at Hungry Heart Cafe and Bakery 🕰️

We’re starting new winter hours on Thursday, January 15th.

Thursdays: 8am-1pm
Fridays: 8am-5pm*
Saturdays: 8am-4pm*
Sundays: 8am-4pm*

*Zo will be on-site from 1pm til close if you’d like bookseller recommendations! You are also always welcome to email us for recs, special orders, or really for anything else you think we can help with.

Looking to read more diversely in 2026? Join our reading challenge on Storygraph!

Storygraph is a great reading tracking app. We love the graphs, monthly and yearly wrap-ups, and how they handle reviews. The feature we probably love the most is the ability to participate in Reading Challenges! For 2026, we’ve created our own reading challenge to help folks read a little more diversely for 2026. Whether you like to listen to your books, read digitally or physically, our hope is that you’ll try some new genres this year and expand your worldview by reading authors with identities and life experiences different from your own. We’ve created 12 prompts and each prompt has a handful of suggested books to get you started. We can’t wait to see what you read in 2026.

New Book Clubs 📚

We’ll be continuing to host Cozy, Quiet, Reading Hours (aka Silent Book Club) every month, for those who like to gather to read without the pressure of reading the same book as a group. In addition, we’re excited to be adding some new book clubs! Our goal is to host one virtual and one in person book club each month to start. Each month, folks will vote on the pick for the following month. For now, the clubs won’t be genre specific, but will read across genres.

✨ Want to facilitate a book club with support from Endless Wonders or already have a book club you love? We’d love to partner with you. Email us and let’s chat! ✨

Voting will be open for a week and then we’ll announce the March Pick and ways to acquire the pick if you’d like to purchase.

Local to Portland? Find us in-person soon:

• Thursday, January 29th: Cozy, Quiet Book Club, 5:30pm | Hungry Heart | 414 SE 80th Ave

  • We’ll mingle a little, read quietly for about an hour, then mingle a little more! Please note the bakery will be closed, so feel free to bring your own snacks or drinks.

• Thursday, February 26: Cozy, Quiet Book Club, 5:30pm | Hungry Heart | 414 SE 80th Ave

• Wednesday, March 11: Virtual Book Club, 6pm | The Internet (TBD)

• Sunday, March 15: In Person Book Club, 4:30pm | Hungry Heart | 414 SE 80th Ave

• Keep your eyes on our event page for more fun!

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